Early Product Concepts - Code Name: "Road Dawg"

Given the critical importance of great design and ergonomics for our first generation product, we chose to hire two industrial design firms for the initial concept stage of product development and run them in parallel. Designs 1 thru 15 were created in partnership with Summit Design and Designs 16 thru 17 were created in partnership with Pentagram. With the visual designs and foam models, design #1 (named"peanut" by Scott Summit) quickly became the clear favorite among our target market and our own team.  This was the core direction we took for the development of Zodiac.